Ben is a creative minded product and systems designer.
With over a decade of experience in creating consumer digital products, systems and experiences that people love and come back to over and over again.
Currently he is at Disney working on emerging initatives, future vision concepts and tooling.
Previously was leading Ordering Experience at DoorDash and an Interaction Designer at Odopod.
WHAT I DO
Product Design
Meaningful design goes beyond performing well in metrics. It's about creating holistic experiences that customers actually love to use.
Design Systems
The best systems don't just boost productivity, they give designers the freedom to be creative instead of feeling boxed in.
Design Strategy
Through workshops and collaborative brainstorms, I help teams define clear goals and vision so we're always designing with intention, not just making changes for the sake of it.
FEATURED WORK
Ordering Experience
DoorDash • Product Design
MyDisney System
Disney • Design Systems
Magic Mirror
Disney • Design Tooling
Disney+ on Vision Pro
Disney • Design System
EXPERIENCE
2023-Present
Disney, ESPN & Entertainment Product and Technology
Concept & System Designer
Launched ICON, a design system of systems supporting all 23 brands at Disney and over 10 different technology platforms (Apple, Android, Browser Based TVs etc.)
Created & maintained internal Figma plugins that have saved thousands of hours for the design team.
Collaborated with Design Engineering to create a proprietary token management database and tools, enabling more autonomy and transparent handoffs with engineering.
Updated our system components to be a launch app for the Apple Vision Pro, as well as led product design for all age restrictions and profile support.
Led a redesign of the Disney+ apps to support our new brand direction.
Updated our global fonts across Disney+ to an internally developed font that saved the company millions in vendor fees.
2021-2023
Disney Streaming
Senior Product Designer
Developed MyDisney design system, a unified account management and onboarding experience across all 23 Disney brands and devices.
Worked with all platforms to update our fonts to enable launching Disney+ in 12 new countries.
Led workshops and training to onboard all product designers to Figma.
2017-2021
DoorDash
Senior Product Designer
For three years, I led design for all parts of the ordering experience (from store page to checkout)
Redesigned our menu architecture to support longer menus, and increased item visibility by 30% and overall conversion by 15%.
Reimagined our re-ordering experience, which accounted for 51% of all orders. Reduced time to checkout, support tickets and overall profit.
Consolidated our Checkout experience to increase transparency for our customers.
Developed several photography and design guidelines for our stores and partners to follow, such as logos, header imagery and menu items.
Led vision sprints for both store pages as well as overall app architecture to support growing verticals and businesses like DashPass and deals.
Added moments of delight, such as cuisine icon animations that were touted often in user research as customers' favorite features.
2014 - 2017
Odopod
Interaction Designer
Delivered UX, IA solutions and vision sprints for clients including Google, Facebook, GoPro, Ebay, Target, LG, Visa, Audemars Piget and others.
Specialized in crafting decks and vision sprints for future vision projects and testing prototyping concepts with customers.
